Founded in 2020, and selling fly-fishing apparel and gear since 2022, Skwala Fishing is one of the “new kids” on the block in the world of fly-fishing outerwear, waders, wading boots, etc. Skwala was started by a handful of fly-fishing industry folks who wanted to make fly-fishing gear that was meant to be fished, and fished hard. This philosophy has resonated well throughout the fly-f …

Join us June 6th for the Western Rivers Flyfisher Annual Fish Fair! Get ready for one of our favorite events of the year! Western Rivers Flyfisher is excited to welcome you to our annual Fish Fair — a full day dedicated to the latest gear, exclusive promotions, and tax-free shopping. [In Store Only] Join us on Saturday, June 6th from 9 AM to 5 PM as we host industry experts and representativ …

I’m the type of angler who doesn’t like complicating my gear selection. Don’t get me wrong, I love fly fishing gear; I love trying new product, buying gear for the shop and contemplating the merits and shortcomings of new releases with my coworkers, customers and fishing partners. For a new item to end up in my kit, though, it’s got to solve a problem or improve upon what I …

Permit fishing is one of those things where we can wax endlessly and theorize about what different fly would have worked, or how we should have stripped it, or what could have happened with a different cast? It’s easy to get caught up in the unknowns of such an unpredictable endeavor, but at the end of the day, it really starts by putting yourself in the position for success. Pursuits like …

New for 2026: On February 3rd Sage Rods officially released the Arrow, a new mid-price point, all-water rod series that replaced the Sonic rod family. Like the Sonic, the Arrow was designed to be a versatile, fast action fly rod that gives anglers the ability to adapt to a variety of fishing situations and locations, and do so with a high-quality, American made fly rod that won’t cost you an …

Hello there! My name is Nick Teynor. I’ve been working for Western Rivers Flyfisher for 20 years, and I’ve been tying the winter assortment of “Shop Guy” flies for the last six years.  I noticed there have been quite a few comments about the flies I tied for the shop this year on our Instagram page. Since there seems to be so much speculation about the price and qualit …